Eyetracking Study Identifies Key Elements

It takes 2.6 seconds for a user’s eyes to land on that area of a website that most influences their first impression. The researchers monitored students’ eye movements as they scanned the web pages. The researchers then analyzed the eye-tracking data to determine how long it took for the students to focus on specific sections of a page – such as the menu, logo, images and social media icons – before they moved on to another section. They discovered that the better the first impression, the longer the participants stayed on the page.

Source: www.conversionxl.com