The institution’s logo. Users spent about 6.48 seconds focused on this area before moving on. The main navigation menu. Almost as popular as the logo, subjects spent an average of 6.44 seconds viewing the menu. The search box, where users focused for just over 6 seconds. The site’s main image, where users’ eyes fixated for an average of 5.94 seconds. The site’s written content, where users spent about 5.59 seconds. The bottom of a website, where users spent about 5.25 seconds. Key takeaway: Good first impression leads to longer visit duration. Make sure the 6 elements listed here look great.