Entries by Rob Wright

Amped an E-commerce site design by Redwood

Redwood design team created and designed not only the image and the brand identity for Amped but developed a fully responsive e-commerce website with payment gateways. The social media integration into promoting and creating the brand has been essential to creating noise around the many brand activations at events.  Site link – http://www.amped.co.za

Eyetracking Study Identifies Key Elements

It takes 2.6 seconds for a user’s eyes to land on that area of a website that most influences their first impression. The researchers monitored students’ eye movements as they scanned the web pages. The researchers then analyzed the eye-tracking data to determine how long it took for the students to focus on specific sections […]

How Many Seconds Does It Take You To Make A First Impression?

First Impressions Matter: The Importance of Great Visual Design. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. This first impression depends on many factors: structure, colors, spacing, symmetry, amount of text, fonts, […]