Snow Epic identity design by Redwood

Redwood design team created a new identity for this event and then went on to design and develop the website.

Amped an E-commerce site design by Redwood

Redwood design team created and designed not only the image and the brand identity for Amped but developed a fully responsive e-commerce website with payment gateways. The social media integration into promoting and creating the brand has been essential to creating noise around the many brand activations at events.  Site link –

Wild Corridor – Identity, website and social media by Redwood

Wild Corridor Website_Home2

The Wild Corridor MTB 5 Day ride is an new event that has been in the planning with SanParks for two years with the Nature Sport company. Redwood was commissioned in May 2015 to design a new logo and website. In addition to the identity Redwood has taken on the social media, digital communications strategy and the implementation thereof.

The event starts on the 19th of October just outside Addo Elephant Park and ends in Plett. This new style ride is a wilderness experience and the journey will be take riders on routes most would never see through one of the most diverse biospheres in Africa.

Look at the new site and register for more details.

The Website Sections That Drew The Most Interest From Viewers Were As Follows

The institution’s logo. Users spent about 6.48 seconds focused on this area before moving on. The main navigation menu. Almost as popular as the logo, subjects spent an average of 6.44 seconds viewing the menu. The search box, where users focused for just over 6 seconds. The site’s main image, where users’ eyes fixated for an average of 5.94 seconds. The site’s written content, where users spent about 5.59 seconds. The bottom of a website, where users spent about 5.25 seconds. Key takeaway: Good first impression leads to longer visit duration. Make sure the 6 elements listed here look great.


Eyetracking Study Identifies Key Elements

It takes 2.6 seconds for a user’s eyes to land on that area of a website that most influences their first impression. The researchers monitored students’ eye movements as they scanned the web pages. The researchers then analyzed the eye-tracking data to determine how long it took for the students to focus on specific sections of a page – such as the menu, logo, images and social media icons – before they moved on to another section. They discovered that the better the first impression, the longer the participants stayed on the page.


How Many Seconds Does It Take You To Make A First Impression?

First Impressions Matter: The Importance of Great Visual Design.

It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. This first impression depends on many factors: structure, colors, spacing, symmetry, amount of text, fonts, and more.